A little about how I work

Big ideas are great. Making them happen is better.

I work at the intersection of business strategy, technology, and execution. I help turn ambitious ideas into clear plans, connect the people and functions needed to move them forward, and get from the big picture into the details that make things happen.

Here's how I can help ↘
Strategy-minded. Technically curious. Execution-focused.
Nicolette Dieffenbaugher
Current chapter Building what's next.
✳
Where I come in

Big-picture thinking. Cross-functional doing.

Good ideas rarely live in one department. The real work is connecting the strategy, people, systems, and decisions that turn an opportunity into progress.

How I approach the work Understand the opportunity → Set the direction → Connect the functions → Move it forward
01 ✳

Find the opportunity

Get to the heart of the problem, understand the market and customer, and identify where the biggest opportunity actually is.

The work can include
Market research Customer insight Competitive positioning Problem discovery Opportunity mapping
Explore this stage

Asking better questions, making sense of ambiguity, challenging assumptions, understanding customer needs, and separating the interesting ideas from the opportunities worth investing in.

02 ↗

Build the strategy

Turn the opportunity into a focused plan for reaching the right people, communicating value, and creating growth.

The work can include
Go-to-market Marketing strategy Sales strategy Brand positioning Social media Growth planning
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Connecting positioning, messaging, channels, marketing, sales, and customer acquisition. Defining who we're trying to reach, what we're offering, why it matters, and how the business will get it in front of the right audience.

03 ⌘

Connect the pieces

Bring commercial goals, product, technology, and teams together so the strategy can work beyond the slide deck.

The work can include
Product alignment Technology Cross-team operations Customer experience Process design AI opportunities
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Bridging business and technical teams, translating between commercial needs and technical possibilities, improving handoffs, identifying operational friction, and making sure the right people are working toward the same outcome.

04 ✦

Make it happen

Turn decisions into action. Bring structure to the work, solve problems, and keep priorities moving.

The work can include
Project execution Growth initiatives Team coordination Process improvement Performance tracking Iteration
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Translating plans into workstreams, defining ownership, coordinating across departments, working through roadblocks, tracking progress, and adjusting when the real world doesn't follow the original plan.

Clarity Alignment Execution Momentum
The bigger picture

I like being where the pieces meet.

The most interesting challenges tend to sit between departments, disciplines, and ideas. Marketing needs to understand the product. Sales needs to understand the customer. Technology needs to understand the business problem. Operations needs to make all of it work together.

I enjoy connecting those dots, translating between different perspectives, and helping teams move from talking about what could be to figuring out how to do it.

Business + GTM Positioning, growth strategy, marketing, sales, and customer acquisition.
Product + Technology Product thinking, technical collaboration, AI, and digital infrastructure.
People + Operations Cross-functional alignment, workflows, communication, and execution.
Ideas + Action Turning the big picture into practical next steps and measurable progress.
Have something in mind?

Let's make something happen.

Building something new, working through a growth challenge, or looking for a strategic partner who can get into the details? I'd love to hear what you're working on.

Let's talk ↗
Beyond the work

Curious by nature. A builder by choice.

A slightly unconventional route into business and technology. I wouldn't have it any other way.

I'm a New Yorker, a retired nomad, and a founder who's never been particularly good at staying in one lane. My career began in the music industry as a teenager before taking an unexpected turn into tech. Somewhere along the way, that evolved into a career building businesses and working across just about every corner of the technology world.

For more than 10 years, my work has spanned software, digital infrastructure, product, growth, and go-to-market strategy. I was working with AI long before it was cool. Armed with a business degree from NYU and a hands-on approach to learning, I've always been curious about how things work, what's possible, and, most importantly, how to make it happen.

These days, I channel that curiosity into building VestNow, a community of more than 60,000 women, while continuing to explore what's next in business and technology. There's always something new to figure out, a better question to ask, or an interesting problem that doesn't come with an obvious playbook.

Away from work, you'll usually find me biking through a crowded city, catching live music, experimenting with a new recipe, or ordering a very good dirty martini.

Fewer rules. Faster execution.
NYU alum 10+ years in tech AI + digital infrastructure Founder @ VestNow