Founder · Operator · Building what's next

Building businesses, questioning the status quo, and ordering another dirty martini.

New Yorker by nature. Retired nomad. Founder, tech optimist, and firm believer that the future is something we get to build, not just watch happen. I love chatting about business, technology, money, and the wonderfully messy art of making a life of your own. For the curious, the ambitious, and those who were never particularly interested in playing small.

START HERE

A little about me.

10+ YEARS OF EXPERIENCE

Founder, operator, and strategist across AI, technology, product, operations, GTM strategy, and community building.

I work at the intersection of big ideas and getting things done.

Building something from the ground up isn't for the faint of heart. Neither is making your own rules.

OPEN TO SELECT OPPORTUNITIES

Consulting and advisory in go-to-market strategy, growth, revenue, and operations.

Let's Chat
BLACK FRIDAY · EARLY-BIRD OFFER

The Built While Working MasterClass

Your business idea deserves a plan. Join us for a 90-minute live workshop to turn your idea into a business you can start building alongside your full-time job.

Sunday, December 6, 2026
5:00–6:30 PM EST · 4:00–5:30 PM CST
3:00–4:30 PM MST · 2:00–3:30 PM PST
Live online · English session
Early-Bird Special Price
$149 USD $99 USD

Save $50 when you register early.
Offer ends November 18, 2026, at 11:59 PM CST.

Save Your Spot

Built While Working

Start building your business without quitting your job. A practical 16-page guide to help you explore an idea, test demand, and take your first steps while keeping your 9–5.

$27 USD
Get the Workbook
EVERY SUNDAY NIGHT

A little Sunday-night reading for your next big idea.

Ideas, insights, resources, and honest conversations about business, technology, money, ambition, and building a life on your own terms. Delivered to your inbox every Sunday night.

Read & Subscribe on Substack

Join me live on TikTok.

Real conversations, practical advice, and ideas to help you start building something of your own while working your 9–5. Come with questions. Leave with your next step.

UPCOMING LIVE · FREE
Sunday, November 15, 2026

How to find a business idea you can start while working full-time.

7:00 PM EST · 6:00 PM CST · 5:00 PM MST · 4:00 PM PST
Watch on TikTok
UPCOMING LIVE · FREE
Sunday, November 22, 2026

How to validate your business idea and find your first customers without quitting your job.

7:00 PM EST · 6:00 PM CST · 5:00 PM MST · 4:00 PM PST
Watch on TikTok
Follow @this_is_nicolette on TikTok

Building better workplaces with VestNow.

I founded VestNow to help women build financial confidence, grow their careers, and create more opportunities. We also partner with employers to support their people.

VestNow for Employers

Find me around the internet.

Follow along for thoughts on business, technology, entrepreneurship, money, careers, and everything in between.

More ideas. More opportunities. More freedom to build a life and career that look like yours.

© NICOLETTE DIEFFENBAUGHER