How to Be Your Own Publicist: 4 Steps to Boost Your Career and Income
You can be incredible at your job, but if no one knows what you do — no one can promote you. Visibility isn’t vanity; it’s opportunity. The truth is, self-promotion isn’t about bragging. It’s about positioning yourself strategically so that your work, ideas, and impact are seen.
Here’s how to start building your professional visibility this month:
1. Update Your LinkedIn Profile
Think of your LinkedIn as your digital billboard. Your headline should reflect not just what you do, but where you’re going.
Example: “Marketing Specialist” → “Marketing Strategist Helping Brands Grow Online.”
A small shift in wording can help people immediately understand your value — and open doors to the opportunities you want next.
2. Publish Something — Even Small Wins Matter
Don’t overthink it. Share a short story, a recent learning, or a small win. For example:
“I learned a new tool that helped me save five hours a week.”
Consistency builds trust and visibility. The more you share your process, the more people see your expertise in action.
3. Reconnect with Old Contacts
Reach out to two people from your past — a former colleague, mentor, or classmate. Send a simple message to check in, celebrate their achievements, or share what you’ve been up to.
Networking doesn’t have to feel transactional; it’s about nurturing relationships that may one day turn into collaborations, recommendations, or new roles.
4. Track and Archive Your Wins
Create a dedicated folder (digital or physical) to store your metrics, testimonials, compliments, and project results. When it’s time to negotiate your salary or go for a promotion, you’ll have tangible proof of your value.
💡 Final Thought: Self-Promotion Is Self-Protection
Promoting yourself isn’t showing off — it’s showing up for your career. Visibility isn’t arrogance; it’s advocacy.
Start this month with one small action — update your headline, share a story, or message an old contact. Each step builds the momentum that helps you earn more, grow faster, and be recognized for the incredible work you already do.